Overview

The Wix website builder offers an eCommerce platform tailored to the needs of business, especially for those in service and event-based industries. Whether you’re a fitness studio owner, a hotel manager, or a restaurateur, Wix provides an intuitive solution for creating and managing your online store.

The Wix eCommerce builder is streamlined and easy to navigate. Even beginners can set up their online store without feeling overwhelmed. With Wix, users can customize every aspect of their commerce site—from product pages to checkout processes. Even if you have no experience building a website, the drag-and-drop editor allows you to create a professional looking online store without a web developer.

Wix provides a cost-effective way to establish an online storefront, with its lowest plan starting at $29 per month. Although they offer a cheaper web builder option, this does not include eCommerce features.

While Wix excels for small businesses, it may not be the best fit for enterprises with extensive inventories. Large stores could experience back-end load lags. In addition, Wix’s Business Core plan comes with 50 GB of file storage. That may be enough for some businesses. Companies that require high-res photos or video tutorials may run out of space and have to upgrade.

If you’re looking for highly specialized features or complex integrations, Wix’s eCommerce platform might fall short. It prioritizes simplicity over advanced functionalities.

Potential drawbacks also include the complexity for smaller teams, limited physical product sales features, and reliance on third-party apps for advanced functionalities. Storage limitations may require plan upgrades for businesses reliant on high-resolution media.

Features

Wix excels in service-based eCommerce features, ideal for hotels, restaurants, and fitness businesses. Their platform offers a range of eCommerce plans with prices from $27 to $159 monthly, providing flexibility for various business needs. Unique offerings include appointment booking, ticket sales, and the ability to create a custom mobile app. It integrates with major online marketplaces for extended sales channels.

Wix distinguishes itself with specialized functionalities for managing appointments, ticket sales, and providing industry-specific solutions, including templates and tools for fitness businesses and restaurants. The platform enables businesses to build their own mobile app without coding skills, although additional fees apply for app store listings.

Wix's eCommerce plans offer unlimited product listings, social media sales integrations, and unique features for service and event-based sales, with varying levels of storage and additional capabilities tailored to subscription businesses and product sellers.

Despite its broad feature set, Wix may present challenges for smaller businesses due to its complexity and potentially overwhelming options. Additionally, while it provides robust tools for service-based businesses, it may lack advanced features for physical product sales and inventory management compared to other platforms.

Wix's reliance on third-party apps for certain functionalities might introduce extra complexity and limitations, particularly in shipping and product management.

Some of our favorite features include:

• Drag-and-Drop Editor: Customize your store’s design, layout, and content effortlessly.
• Product Pages: Showcase your products with high-quality images, descriptions, and pricing.
• Inventory Management: Keep track of stock levels, variations, and restocking needs.

Payment Options

Wix supports over 50 payment options, including credit cards, PayPal, Stripe, Square, and offline payments. You can choose the methods that suit your business and customers.

Wix Payments allows for competitive transaction fees, with no extra charges for using alternative payment gateways. However, keep in mind that Wix also charges transaction fees on certain plans, which can impact your overall profitability. Look out for these fees when choosing your pricing tier.

Plans and Pricing

Wix offers several eCommerce plans, starting from the Light plan to the Business Elite plan. Each plan includes different features, storage, and bandwidth. Key highlights include its own payment solution, Wix Payments, with competitive transaction fees and the option to integrate with various online marketplaces like Amazon, Instagram, Facebook, eBay, and Wish. Consider your business needs and budget when selecting a plan.

Light - $17 /mo

The Light plan includes basic features to build a website. However, it lacks eCommerce features needed to sell online. Features in this plan include:

• 2 collaborators
• 2 GB storage space
• Light marketing suite
• Free domain for 1 year

Core - $29/mo

The Core package stands out as the most affordable eCommerce plan available through Wix, with features such as:

• 5 collaborators
• 50 GB storage space
• Basic marketing suite
• Free domain for 1 year
• Basic site analytics
• Accept payments
• Basic eCommerce

Business - $36/mo

The Business plan helps growing brands get their eCommerce business off the ground. This plan comes with the following features:

• 10 collaborators
• 100 GB storage space
• Standard marketing suite
• Free domain for 1 year
• Standard site analytics
• Accept payments
• Standard eCommerce

Business Elite - $159/mo

The Business Elite package makes sense for larger enterprises looking to scale. The plan comes with the following features:

• 15 collaborators
• Unlimited storage space
• Advanced marketing suite
• Free domain for 1 year
• Advanced site analytics
• Accept payments
• Advanced eCommerce
• Advanced developer platform

Customer Support

You can speak to a Wix expert to walk you through any questions you may have. Wix provides 24/7 customer support via chat, email, and phone in ten languages. Their extensive knowledge base and community forums also offer helpful resources for troubleshooting and learning. Their online help center allows you to search for questions based on topic, product, and more.

Bottom Line

Wix’s eCommerce platform is an excellent choice for small businesses seeking an affordable, user-friendly solution. While it may not cater to enterprise-level needs, its simplicity and customization options make it a valuable asset for online entrepreneurs.