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WIX eCommerce Review
In a nutshell:Wix provides an intuitive solution for creating and managing your online store, particularly for service and event-based businesses.
WIX eCommerce Review
In a nutshell:Wix provides an intuitive solution for creating and managing your online store, particularly for service and event-based businesses.
WIX eCommerce Review
In a nutshell:Wix provides an intuitive solution for creating and managing your online store, particularly for service and event-based businesses.
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Overview

The Wix website builder offers an eCommerce platform tailored to the needs of business, especially for those in service and event-based industries. Whether you’re a fitness studio owner, a hotel manager, or a restaurateur, Wix provides an intuitive solution for creating and managing your online store.

The Wix eCommerce builder is streamlined and easy to navigate. Even beginners can set up their online store without feeling overwhelmed. With Wix, users can customize every aspect of their commerce site—from product pages to checkout processes. Even if you have no experience building a website, the drag-and-drop editor allows you to create a professional looking online store without a web developer.

Wix provides a cost-effective way to establish an online storefront, with its lowest plan starting at $29 per month. Although they offer a cheaper web builder option, this does not include eCommerce features.

While Wix excels for small businesses, it may not be the best fit for enterprises with extensive inventories. Large stores could experience back-end load lags. In addition, Wix’s Business Core plan comes with 50 GB of file storage. That may be enough for some businesses. Companies that require high-res photos or video tutorials may run out of space and have to upgrade.

If you’re looking for highly specialized features or complex integrations, Wix’s eCommerce platform might fall short. It prioritizes simplicity over advanced functionalities.

Potential drawbacks also include the complexity for smaller teams, limited physical product sales features, and reliance on third-party apps for advanced functionalities. Storage limitations may require plan upgrades for businesses reliant on high-resolution media.

Features

Wix excels in service-based eCommerce features, ideal for hotels, restaurants, and fitness businesses. Their platform offers a range of eCommerce plans with prices from $27 to $159 monthly, providing flexibility for various business needs. Unique offerings include appointment booking, ticket sales, and the ability to create a custom mobile app. It integrates with major online marketplaces for extended sales channels.

Wix distinguishes itself with specialized functionalities for managing appointments, ticket sales, and providing industry-specific solutions, including templates and tools for fitness businesses and restaurants. The platform enables businesses to build their own mobile app without coding skills, although additional fees apply for app store listings.

Wix's eCommerce plans offer unlimited product listings, social media sales integrations, and unique features for service and event-based sales, with varying levels of storage and additional capabilities tailored to subscription businesses and product sellers.

Despite its broad feature set, Wix may present challenges for smaller businesses due to its complexity and potentially overwhelming options. Additionally, while it provides robust tools for service-based businesses, it may lack advanced features for physical product sales and inventory management compared to other platforms.

Wix's reliance on third-party apps for certain functionalities might introduce extra complexity and limitations, particularly in shipping and product management.

Some of our favorite features include:

  • Drag-and-Drop Editor: Customize your store’s design, layout, and content effortlessly.
  • Product Pages: Showcase your products with high-quality images, descriptions, and pricing.
  • Inventory Management: Keep track of stock levels, variations, and restocking needs.
  • Payment Options

    Wix supports over 50 payment options, including credit cards, PayPal, Stripe, Square, and offline payments. You can choose the methods that suit your business and customers.

    Wix Payments allows for competitive transaction fees, with no extra charges for using alternative payment gateways. However, keep in mind that Wix also charges transaction fees on certain plans, which can impact your overall profitability. Look out for these fees when choosing your pricing tier.

    Plans and Pricing

    Wix offers several eCommerce plans, starting from the Light plan to the Business Elite plan. Each plan includes different features, storage, and bandwidth. Key highlights include its own payment solution, Wix Payments, with competitive transaction fees and the option to integrate with various online marketplaces like Amazon, Instagram, Facebook, eBay, and Wish. Consider your business needs and budget when selecting a plan.

    Light - $17 /mo

    The Light plan includes basic features to build a website. However, it lacks eCommerce features needed to sell online. Features in this plan include:

  • 2 collaborators
  • 2 GB storage space
  • Light marketing suite
  • Free domain for 1 year

    Core - $29/mo

    The Core package stands out as the most affordable eCommerce plan available through Wix, with features such as:

  • 5 collaborators
  • 50 GB storage space
  • Basic marketing suite
  • Free domain for 1 year
  • Basic site analytics
  • Accept payments
  • Basic eCommerce

    Business - $36/mo

The Business plan helps growing brands get their eCommerce business off the ground. This plan comes with the following features:

  • 10 collaborators
  • 100 GB storage space
  • Standard marketing suite
  • Free domain for 1 year
  • Standard site analytics
  • Accept payments
  • Standard eCommerce

    Business Elite - $159/mo

    The Business Elite package makes sense for larger enterprises looking to scale. The plan comes with the following features:

  • 15 collaborators
  • Unlimited storage space
  • Advanced marketing suite
  • Free domain for 1 year
  • Advanced site analytics
  • Accept payments
  • Advanced eCommerce
  • Advanced developer platform
  • Customer Support

    You can speak to a Wix expert to walk you through any questions you may have. Wix provides 24/7 customer support via chat, email, and phone in ten languages. Their extensive knowledge base and community forums also offer helpful resources for troubleshooting and learning. Their online help center allows you to search for questions based on topic, product, and more.

    Bottom Line

    Wix’s eCommerce platform is an excellent choice for small businesses seeking an affordable, user-friendly solution. While it may not cater to enterprise-level needs, its simplicity and customization options make it a valuable asset for online entrepreneurs.

prosAndCons icon
Pros
  • User-friendly interface
  • Ideal for service and event industries
  • Good value for small businesses
prosAndCons icon
Cons
  • Not ideal for large inventories
  • Storage limitations
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Our Top 3 Picks
Wix at a Glance
8.8Editorial Score
Ease of Use
10
Highly intuitive user interface with extensive drag-and-drop, comprehensive onboarding processes
Design and Customization
7.0
Basic selection of templates with customization options
Checkout process
10
Exceptional checkout process that sets the industry standard for simplicity, speed, and convenience
Customer service
9.0
Excellent support with 24/7 availability through multiple channels, response times are prompt
Pricing
8.0
Straightforward and reasonable pricing, plans are clear about what each tier offers, and additional costs are minimal
Most Commonly Asked Questions about eCommerce Website Builders
What is Drop Shipping?
Drop shipping refers to a type of eCommerce store where the retailer does not directly keep any goods in stock, and instead relies on third-party suppliers to ship the product directly to the buyer. Dropshipping sites often work directly with large wholesalers such as eBay, Amazon, Ali Express, and more, and integrate their products seamlessly into the dropshipping site's platform. Once a buyer purchases a product from your dropshipping store, it will be automatically delivered to them from the wholesaler.
What Should I Look for if I'm Starting a Drop Shipping Store?
When looking for an eCommerce platform to use for your dropshipping site, it's important to compare several factors including:

Third-Party Integration: Choose a website builder that allows integration with some of the best third-party apps that will be needed, such as for accepting different payment methods.
Ease of Use: It should have a user-friendly interface, making it effortless for you to build the drop shipping website.
Diverse Templates: It will also be good if there is a diverse selection of templates so that you can design your drop shipping website the way you want it to look.
Customer Support: There should be 24/7 customer support available, making it easy to receive the helping hand that you need when there is any problem.
Transaction Fees: Ideally, you should pick one that does not charge any transaction fee, which means that you will be earning more.
Online Reviews: It will also be good to check what other people are saying. Their real-life experiences will make it easier to weigh the options and make the right choice.

You should also consider the size of your store and whether you plan on hiring staff. If you do have several people working on your dropshipping store, make sure to check how many users come with the plan. You should also consider how many products you want to sell and whether that platform and specific plan can accommodate those needs. You can easily compare the prices and features of each eCommerce site with our comparison tool.
How can I grow my drop shipping business?
Whether you are opening a new drop shipping store or seeking to change your dropshipping platform, many sites offer marketing features that can help grow your business. Features like Google ad credits, email marketing, or search engine optimization can help get the word out about your business to a wider audience. Meanwhile, analytic tools give you insights to know your customer base and reach them more effectively. You can also improve site usability with professionally designed templates, better customer support, or features like abandoned shopping cart alerts. In addition, the possibility of selling on social media or via mobile can increase sales. Make sure to review the features in our reviews to see which tools can help to grow your business.
What kind of payment options can I use on my drop shipping store?
All eCommerce drop shipping website builders will offer options for your customers to purchase products at your store. You want to check a couple of things before signing up. A good eCommerce site will accept major payment methods in your preferred currency. You should also check if the platform and plan include any transaction fees when customers purchase using credit cards. You should also consider if the site provides security to protect against fraud and to secure financial information during transactions.
How do I Get Started With Drop Shipping?
Thinking of starting your own dropshipping business? Below are some of the most important things that you should keep in mind:

  • Find a niche, preferably one that you are passionate about and that has good market potential.
  • Conduct research on your competitors. This will provide inspiration on what can be done right to succeed in your drop shipping business.
  • Choose your suppliers wisely. Consider as many options as possible and negotiate for terms that will be favorable on both ends.
  • Build your website using one of the builders that have been mentioned above. Choose a domain name, making sure that it is unique, easy to remember, and relevant.

  • Get a logo and pay attention to all your branding needs. This will help in creating an identity and generating awareness.
  • In line with what has been mentioned above, you will need to invest in your marketing strategies. The use of social media is one of the most promising.
  • Make sure that your website is search engine optimized, which will be critical in improving your online visibility.
So, What's the Final Verdict?
Indeed, the best dropshipping site builders mentioned above can play a crucial role in propelling the growth of your online business. With a wide variety of options on the market, consider different factors, such as ease of use, customer support, and reviews, among other things.
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